Users are going to love how quickly we offer new plugins.” It marries the simplicity of Javascript with the power of the GPU to deliver speedy renders and pixel-perfect results. “Universe is an entirely new foundation for tools. “It’s rare we get to introduce technology that is entirely new,” said Sean Safreed, Red Giant co-founder and CTO in a press release. And premium members will be eligible for invites to early betas of product releases. The company says that Universe members will be able to choose the effects and transitions that Red Giant works on next – this will be done through a component called Universe Labs. The key to success long term of the Red Giant Universe will be its community aspect. Tech-wise, the app behind Universe is an in-house tool called Supernova which lets Red Giant turn ideas into plug-ins. This launch will attract a lot of users, the question is – having downloaded the free stuff, will people come back? The frequency of new content and the growth of meaningful social media style communication will be key. As one might expect from a company such as Red Giant who has been known for understanding well the needs of the independent filmmaking community much more than their competitors. Unlike most cloud solutions, the aim here is to build community, user feedback and popularity via free content and then use this as the gateway drug to longer term monthly or yearly fees. In a sense, this is ‘the cloud’ now at at ‘cosmic level’…well…it is at least the Red Giant solution to transitioning their products from being traditional ex-shrink wrapped products to also being available via subscription. Users who upgrade to a Premium membership of Red Giant Universe will then have access to new effects and transitions, plus existing tools such as Knoll Light Factory EZ, Holomatrix, Retrograde, and ToonIt. Joining Universe gives you instant access to these plug-ins. The company is offering 50 new plug-ins for free on release, all of which will be GPU-accelerated, Mac and Win compatible and work with the usual brand of tools: AE, Premiere Pro, FCP X and Motion. So what exactly is Red Giant Universe? Essentially, it’s a membership-based offering of Red Giant effects and transitions. The filmmaking and motion graphics software developer today announced Red Giant Universe, a library of many of its popular tools and plugins to be available via free and paid memberships.Ībove: watch Red Giant’s explanation of Red Giant Universe. If you’ve been wondering what Red Giant has been teasing for the last few days, wonder no more.

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